Category: Fundamental Attraction Marketing Series

Objections… The SECRET to understanding “WHY Not?” In this series we discover the fundamental steps to any attraction marketing presentation. In each step we find, a list of objections that are relevant to that step. In a nutshell, any marketing presentation begins with rapport, without rapport, we can establish trust or demonstrate credibility, without credibility, we cannot gather information, without information, we cannot discover a need or struggle, without a struggle, we cannot offer a solution, and without a solution, we cannot make a “call to action” ( CTA )

Building trust and credibility - Fundamental Attraction Marketing Series 1

Building Trust – A Crucial Component Of Any Marketing Strategy

Here is why many fail at building trust. It is easy to assume that because we are truthful people, that we have automatically built trust with our new prospect. This is not always the case. We know we are trustworthy, how do they know that? And especially with friends or family members, remember that they already know us! We need to focus on credibility.