Facebook Attraction Marketing Mindset
Learn to attract quality leads, every day, using Facebook!
Why Facebook Attraction Marketing?… Facebook boasts approximately 1.6 BILLION users, and some data suggest it may reach 2 to 3 BILLION by the year 2020. It is easy to understand why so many have chosen Facebook as the “go-to” platform for reaching “a piece of the pie”.
Welcome, and… Thank YOU!
I am willing to bet that since you are here, you are seeking to learn how to get started, or improve your marketing on Facebook. First and foremost, I thank you for joining me! I truly appreciate that you felt compelled to choose me, and I know you will find value here. If we are not already connected on Facebook, please visit my Facebook page to share what you find most helpful in this training.
Facebook Attraction Marketing Works!
I am not going to devote much time to pointing out what doesn’t work. If you are a business owner, entrepreneur, and have attempted to do any marketing on Facebook, you probably have a reasonable idea of what doesn’t work. The good news is by the end of this article, you will learn proven strategies that are simple to implement, and provide profitable results, right away!
Get excited, because you will be able to start attracting people to your business today!
By following a few simple suggestions I am positive that you will be able to…
- Reach Larger, More Relevant Audiences
- Grow Your Facebook Following
- Attract More Qualified Leads
- Save Time & Energy
- Expand Your Customer Base
- Convert More Sales
…and, ultimately become a Facebook Attraction Marketing Ninja!
First Things First, Understanding Facebook…
We have to start by looking at what Facebook truly is, and why so many are attracted. As a pioneer of the social media revolution, Facebook has provided the means of staying connected with distant friends and family. As Facebook grew in popularity, it began to evolve and take on many new roles such as: meeting new friends, advertising, and much more.
All in all, most still use Facebook to discover what’s new in a friend’s life, to laugh at funny cat meme’s, and to play games. Generally, people do not come to Facebook to buy products or services. Remember this statement!
That being said… with such a large captive audience, Facebook jumped on the opportunity to generate revenue with ads. The initial concept was not well received, and many are still very resistant to marketing efforts on their wall.
The purpose of this article is to share how professional marketers ATTRACT a relevant audience with valuable content, and compel their visitors to choose their product or service. Done properly, Facebook can provide instant credibility, for even the novice marketer. I am going to show you how to grow a Facebook following, and how to inspire others to choose YOU!
Are you ready to get started attracting a targeted audience on Facebook?
If you want to find quality people to talk to about your business, you are going to have to embrace “how to be attractive”.
There are many ways to be “ATTRACTIVE”. This is so important that, I am going to repeat in bold letters… If you want to ATTRACT quality people to talk to about your business, you MUST find ways to be ATTRACTIVE!
True Attraction is About Sharing Relevant & Valuable Content
Being physically attractive is NOT necessary. Being relevant and valuable is! However, when it comes to physical appearance, you’ll want to put on a smile, fix your hair, and dress for the occasion. Especially for profile pics and shared photos, it will serve you well to choose high quality photos, wear an appropriate outfit, and don’t forget that smile! ( No one appreciates a grouch or a slob! )
Attraction Marketing Basics
In today’s profit driven economy, marketers are becoming increasingly desperate. They are resorting to competing with, “who can shout the loudest”. Consumers are learning to “tune it out” at an alarming rate, and rightfully so. However, for those of us that are willing to spend some time developing rapport, we have a huge advantage.
If we are passionate about what we do, and willing to explore a few simple concepts, we will be able to connect with our audience in a way that will compel them to choose us!
If the goal is to attract a broader, yet targeted, audience, our passion must become… Serving Value to Others! Ask yourself this question, “Would I listen to me?” Stop promoting the benefits, features, and promo’s, and start giving away value! Write an intriguing and valuable post, record a brief Facebook Live video, share a seasonal photo. Find creative ways to stay connected by doing something that will demonstrate value to your Facebook audience.
Post a few paragraphs about how to solve a problem, or share an inspirational quote that tugs on the heartstrings. You will be inspired by the reactions you receive from serving others with value. With value, comes credibility, and by demonstrating that we care, we build trust. Suddenly, our product or service will become more valuable than what our competition has to offer!
Personal Profile vs. Facebook Pages
If you are posting contests, product offers, discounts, promo’s, even “your story”, several times a day/week, directly to your personal Facebook profile page, YOU ARE FACEBOOK AD SPAMMING… Stop it today! It’s icky, unattractive, and screams “I am desperate”. Very few people will be attracted to this, and your quality of leads will generally be sub-par.
Need a few more reasons?
- it’s against Facebook Terms
- many people will unfollow you anyway
- FB algorithms may intentionally limit your post reach
- end up in “Facebook Jail” ( permanent/suspended account )
- family will plan an intervention
- friends will block / unfriend you
- network marketers may be violating company policy
- from a marketing standpoint… IT DESTROYS YOUR CREDIBILITY
…the list goes on!
Okay, rant over. Now that I just drove about half of the viewers off this topic… the rest of us can get down to business!
At the end of this article I will make a download available, free to new and existing subscribers, and of course if you are not ready to join my SucceedOnline.Us Newsletter. I will offer this content for a very small fee.
The solution… Facebook Pages ( Fan, Business, Community, Public Figure, etc.)
It makes no difference what your movement, passion, product, or service is, there is a category of Facebook Page for you! In a separate article, I will explain how to get started. For now, let’s assume your page is already created, and cover how to utilize it to…
- establish credibility
- grow a following
- demonstrate authority
- attract qualified leads
- enjoy a steady stream of revenue
Make a Lasting First Impression
I must admit that when I launched my business Facebook Page for SucceedOnline.Us, it was in haste. I knew that I would be able to focus more time to develop the appearance in the near future, so I launched as soon as I discovered that my brand name was available.
Virtually all of my social media accounts carry my brand name “SucceedOnline.Us” or “SucceedOnlineUs”. From a branding continuity standpoint, this is a huge advantage. Many existing businesses will not be able to reap the benefits of this, so take some time to develop a plan before launching your Facebook Fan page if possible.
FB Page Header
Aside from ensuring that you use a quality graphic and include some specific info in your FB page header, one of the most important things to note is the size of the Facebook header banner. It makes no difference if you design your own header, or pay a fee ( www.fiver.com ) is a great place to get an inexpensive design ), it is important to make sure the header image is created at 72dpi @ 851 x 315 pixels. This is the optimum resolution and size to avoid having Facebook crop or resize your image, and will respond nicely with the Facebook mobile framework.
Think attractive and premium!
- Use a high quality photo or design that is relevant to your brand for a background.
- Include a photo of yourself, logo, or relevant image for your brand
- Include primary contact info ( i.e email, phone, social usernames, etc. )
FB Page Profile Photo
If you are an entrepreneur, a premium photo ( with a smile ) is best, and for company pages a premium logo is ideal. Pretty simple, right? The ideal Facebook profile picture should be square. Facebook will crop the photo for you if it is not square. When a user clicks on your profile photo, it will display larger. For this reason, the ideal size for a Facebook profile picture is 800px by 800px, 600px by 600px, or even as low as 400px by 400px @ 72dpi.
Facebook Page Profile Details
It is very important to devote some time into developing a clear message that makes a bold statement. I tried numerous ideas, and finally found one that rings very true to my offer. I boldly state what the outcome is for using my service, and there is even an implied promise…
“Guiding like minded professionals to financial freedom by providing strategies to reach broader audiences, attract more leads, and to succeed online.” — Pretty self explanatory, right?
A bold promise, and concise statement like this is ideal for the short description in a Facebook business page.
Impressum, Long Description, and Mission
Once again, focus on being concise, and be sure to connect with emotion. We can achieve this by sharing our passion, our vision… pretty much why we get out of bed to do what we do each day. Describe a desire, need, pain, or struggle that led to why you sought/developed the product or service that you offer. This approach has the power to open closed doors. Avoid promoting benefits, features, and promos. People want to know, “why should I care?” long before the brain is ever ready to “how do I get it?”
Additional Contact Info & Links
Be sure to include all, and any, relevant website URL’s, and social media links. ( Maintain brand continuity across all platforms )
Posting & Sharing Content on a Facebook Page
I cannot stress enough how important it is to post and share attractive and relevant content often. Many of us use a 80% – 20% rule. That is, 80% value, and 20% offers ( or less ). Your audience is generally seeking value. One idea is, write a blog post that provides a solution to a problem, or fulfills a desire. This is a great way to give away value by sharing the link.
Another type of Facebook post that your audience will appreciate is an inspirational meme or quote. I used to laugh at all the inspirational quotes that I frequently see people sharing. However, the joke was on me. To my surprise, people actually find inspirational quotes quite valuable, and the engagement ( comments, likes, and shares ) is awesome!
By giving away content that is helpful, intriguing, or simply “hits the funny bone”, you will be able to leverage the engagement of others to attract more followers, and build rapport with your following.
Prospecting for Leads on Facebook
I saved the best for last! With access to 1.59 billion Facebook users, we are able to be a bit selective with who we choose to prospect. Ask yourself, what type of person will be perfect to work with? What personality traits and relevant topics will attract the right kind of person to my business? For my business I like to work with intelligent, caring, non-argumentative, self starters that are eager to grow a business online. With the answer to this question, we have a place to start “searching”.
Facebook Search & Google Search “Hack”
So many marketers that I work with have the perception that finding quality people is a challenge. It really isn’t. I am about to share with you one of the most powerful, 7 figure earner, secrets to prospecting on Facebook. Facebook search box, and a little known trick to leverage the power of Google to search only Facebook. Are you ready for this?
Google Site Search Feature
site:succeedonline.us facebook <—- click to see the results in a new browser window. NOTE: the key is to type “site:” then the website address without a space, then add a space before typing what you are searching for. This feature is AWESOME and leverages the power of Google search algorithm. It is often much more effective then the search function built into a website.
If our business is “health and wellness”, type that phrase into the Facebook search box, or any relevant term for your business. Then, take a look at the tabs that allow you to filter the results by people, pages, and groups….
Narrow Results by Facebook Pages
Again, we are using the example of marketing vitamins or supplements ( remember it doesn’t matter what the actual product or service is, just use a relevant search phrase ). Click the “Pages” tab to view all relevant pages. You will notice there are presented with the most likes first, in a descending order. ( See the image below ) In a page with 9+ million likes, do you believe that you might find one or two people to strike up a conversation with? Of course you can! You have a pulse don’t you? Don’t get too excited and blow it with “pitching” them! Remember our goal is to attract people to your Facebook page, and ultimately your offer.
“The Approach” to Attracting Perfect Strangers from a Facebook Page/Group
Okay, so now we know where people “hang out” on Facebook. How do we connect with them?
Click on the Page ( or Group ) and begin scrolling through the posts. We are seeking posts with a lot of comments. Do you remember the question that we asked ourselves about who would be ideal to work with? That’s what we are looking for in the comments. I like to focus on intelligent, positive people etc.
When I find a comment like this, I DO NOT SEND A FRIEND REQUEST unless we truly have a connection already. I simply visit their wall, learn something about them, then I message them something like this…
NUMBER ONE RULE… DO NOT SEND ANY LINK OR PROMOTIONAL CONTENT until they have demonstrated a genuine interest/ask, and you have their permission. Even then, getting a phone number, and calling is still the better option. If you send a video, they may or may not watch it. Get on the phone first, and share the link while you are on with them! Build rapport so that they will feel comfortable sharing some info, and get on the phone. People buy from people, and they love to buy, but they do not like to be sold.
Keep it casual, say nothing about your product or business. If they do not respond right away, I wait for them to reply, and start searching for another prospect. And when I say wait, I mean wait. You’ll see above it was the following morning before this person responded. However if we are “filling the funnel” with prospects daily, we will generally have someone ready to view our offer everyday.
You will also notice that when she responded, she answered my question, and naturally asked what I do. I didn’t pounce all over her and say I sell… bla bla bla. This is a great way to lose a good prospect. My goal is to engage in casual conversation. Keep it brief, ask a few questions, and drop a few hints to steer the topic toward my health and wellness product.
Be careful! You do not want them to feel pressured or “hunted”. The true goal is to build rapport and find common ground. She said she is a bakery owner, who doesn’t enjoy a good cake from time to time!?!? Bingo! We have common ground, I start there. If the person that we reach out to says that they work for another direct sales company, we want to avoid the “who’s company/product/service is better” debate. That sort of conversation rarely goes anywhere, and is usually a waste of everyone’s precious time.
Since this person does not appear to be in another direct sales company, we may have a potential customer, and we should always lead with the product. Either way, I certainly do not want to blast her with info, or links. I do want to find out if she is interested in health and wellness, and maybe open to a side income that will not get in the way of what she currently does. Here is some more from the same conversation…
Normally, I message back and forth for a few days. I like to take some time and find creative ways to connect. Maybe follow their posts for a few days, and look for the opportunity to present my business as a solution. You will see here I engage with her comment about carrot cake ( truly love it ). I drop a hint about what my product is, and exit the conversation stating an intent to re-connect.
Now I am going to show you why I chose this particular conversation as an example. She responds good night. Two days later ( mindful of the time, and hoping she is winding down from work ), I message her to thank her for a post on her wall. I liked and shared a photo of an amazing wedding cake earlier in the day. My approach is to compliment her, apologize for being short in the previous message, explain why, and to ask a leading question to see if she is open to learn more about my product.
She’s not, and I am about to explain why. This is where many marketers will blow it. A sense of panic, and urgency will overwhelm many. It’s like a “body hit”. A lot of marketers fail to recognize that they have not established rapport, and go for the pitch. Epic fail, and the prospect goes silent. Has this happened to you? What should we do in this situation?
MAINTAIN POSTURE! I just gave a great compliment that was met with a short “Thank You” and followed with an objection. There is no doubt in my mind that she senses, I am going to try to sell her something, and she is going cold quickly. So, what next?
I need to find a better way to be relevant. Without rapport, it is difficult to get information, without information, I cannot identify a problem/need/struggle, and without a problem, I cannot present my solution. I decide to back off. I made the following reply, and decided to watch her post for a few days.
Popping in once a day to her wall, I finally hit gold! She shared a post that hinted about what a long day she had, and how exhausted she felt. I know that one of the primary benefits of my product is increased energy. Here is how I responded.
Can you believe it? A skeptic, just like I was! This is awesome. But wait a minute… She is REALLY skeptical. Here is the old “pyramid scheme” objection. And why shouldn’t she wonder? I am a nice stranger that has thrown a few compliments her way, and I keep mentioning a solution.
I learned from Eric Worre, the “Pyramid”objection tells us something important. She more than likely has a direct sales story. I appreciate this objection, and thanks to Mr. Worre, I know exactly how to respond…
And there you have it. I have a new customer. Every person we speak to is a bit different, but the principles are always the same. Be patient, be helpful, ask questions, and listen. Do not rush anyone to make a decision, and NEVER send a link or video unless they ask for it.
If you are interested in learning more about marketing presentation fundamentals, a great place to start learning more is in my Fundamental Steps to Any Marketing Presentation Series. I cover the first 3 steps in 7 Steps to Offer Value & Eliminate Objections Part 1 ( Recorded Webinar! ) , and am currently working on finishing part 2.