Successful Attraction Marketing Begins With Rapport

Rapport, Fundamental Attraction Marketing SeriesSuccessful Marketing Efforts Begin With Rapport.

Rapport – n. “relation; connection, especially harmonious or sympathetic relation:”*

Without rapport, prospects will not be willing to share much about themselves. It makes no difference if we are using cold calling techniques to reach outbound leads, or making a presentation to a warm inbound lead, it is absolutely crucial that we establish rapport. Miss this fundamental first step and our prospects instantly decide that they do not want to do business with us.

If we fail to establish rapport, most will be willing to listen politely while they formulate an objection in their head. We will not have their true interest, or attention.

So to make sure we are all on the same page, here is a screenshot from www.thesaurus.com

Screenshot from Thesarus.com of Rapport

rapport. (n.d.). Collins English Dictionary – Complete & Unabridged 10th Edition. Retrieved December 7, 2016 from Dictionary.com website http://www.dictionary.com/browse/rapport

I like to share from a thesaurus for two reasons. First, we have the definition and many examples of the the term or phrase. Second, the antonyms provide examples of “what not to do”.

OBJECTIONS without Rapport

If we are receiving any of the following sort of objections, it is likely that we have failed to establish rapport.

When we encounter any of these type of responses, it is likely that we have failed to establish rapport. So, what are you waiting for? Let’s learn about the next crucial step and get out there with an amazing new marketing strategy!

Next… Building Trust & Credibility


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3 Responses

  1. Great post! Thank you!

  2. Donna says:

    I have a home business, I have struggled with objections constantly. This just makes sense! Thank you for sharing 🙂

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