Identify a challenge, desire, need, pain or struggle …crucial to presenting a product or service in a way that makes sense! Become the “painkiller” for…
Tagged: fundamental marketing series
Learn to attract, engage and close more prospects! In this webinar I identify each of the 7 steps that are paramount to any successful sales presentation. By learning what questions to ask and listening, you will master each step and avoid objections. I provide a list of the most common objections associated with each step, and teach how to identify and eliminate the objections of any marketing presentation.
Open ended sales questions are key to gathering information about any inbound sales lead. There is a ton of information to be shared on this topic! So for the purpose of this article, we are going to focus on the most useful questions for information gathering.
Here is why many fail at building trust. It is easy to assume that because we are truthful people, that we have automatically built trust with our new prospect. This is not always the case. We know we are trustworthy, how do they know that? And especially with friends or family members, remember that they already know us! We need to focus on credibility.
Without rapport, prospects will not be willing to share much about themselves. It makes no difference if we are using cold calling techniques to reach outbound leads, or making a presentation to a warm inbound lead, it is absolutely crucial that we establish rapport.